ABOUT
Greg Sher is a distinguished leader in the mortgage industry with a career spanning over 25 years. He began his journey as a loan originator with NFM Lending in 1998. In 2003, Greg ventured into entrepreneurship by founding Citizens Lending Group. After seven successful years as a correspondent lender, he rejoined NFM Lending in 2009, bringing along 106 of his employees, a move that significantly strengthened the company's position in the market.
Greg's expertise in recruiting and marketing has been instrumental in NFM's growth, helping it become a Top 15 retail national lender. One of his notable achievements is the creation of NFM TV in 2017. This innovative platform received the prestigious Telly Award in April 2020 for an emotional interview with the parents of fallen soldier Eric Houck, part of the monthly NFM Salute Series that Greg initiated in 2015 to honor military personnel.
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In January 2020, Greg once again demonstrated his forward-thinking approach by launching the first known Influencer Division in the mortgage sector. This division, comprising 10 licensed mortgage influencers, has generated over 50,000 exclusive purchase leads through their active presence on social media platforms by January 2023. This pioneering effort underscores Greg's commitment to leveraging modern tools and strategies to drive business success.
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Before making his mark in the mortgage industry, Greg had a vibrant career in sports broadcasting. He served as the Sports Director at WBAL Radio in Baltimore, where he hosted a popular drive-time sports talk show on the flagship station for the Orioles and Ravens. This experience in media and communication has undoubtedly contributed to his innovative approach to marketing and leadership in the mortgage sector.
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Greg is also deeply committed to driving positive change within the industry. He started the #allofus Mortgage Movement, which advocates for unity among mortgage professionals, emphasizing collaboration over competition and placing the consumer at the heart of the industry. This movement, much like his contributions to the Amazon best seller "Rethink Everything You Know About Being a Next Gen Loan Officer," reflects his belief in the power of collective effort and knowledge sharing.
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Residing in Northern Virginia with his wife and two boys, Greg continues to be a sought-after speaker at various industry events and conferences, where he shares his insights and expertise. His passion for advocacy, leadership, and innovation has firmly positioned him as a thought leader in the mortgage field, dedicated to driving the sector forward.